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branding design restaurant la cachette

La Cachette

Customer

Hiding place

Services:

Branding, Merchandising, communication supports

Year

2024

Branding / naming / merchandising / communications support project for a mountain inn restaurant located in the Ecrins massif. 

The minimalist visual identity highlights a variation of 4 colors: water green and pine green recalling the surrounding nature as well as their 2 negatives: pale pink and plum to twist on a sharp and modern side. 

The logotype is designed with a handwritten font that evokes a relaxed, family atmosphere; it is decorated with a mascot representing a character hiding in a parasol that can be found on the terraces of mountain restaurants. 

The naming summons a childish universe, a well-kept secret, a haven of peace that we keep for ourselves. 

identite visuelle logo naming branding auberge restaurant
identite visuelle logo naming branding auberge restaurant
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identite visuelle logo naming branding merchandising auberge restaurant
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