Image and positioning audit
The visual identity of your company represents its values, its activity, its history and its image.
It must be adapted to the intended target, in other words your clientele or those you would like to reach.
As time goes by, trends change, and your business evolves, these different pillars may no longer be aligned with each other. You must then carry out an audit of your visual identity and the positioning of your company in order to “retune your violins” and revitalize your activity.
deadline 4/5 weeks | payment in 2 installments: 50% upon signature of the quote, balance upon delivery
In details:
Deliverables:
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A questionnaire
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an audit of the existing situation, its strong points, its weak points
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a state of competition (3 competitors / strong points / weak points)
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recommendations on the positioning strategy in relation to the existing clientele and the intended target
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development of 3 personas (ideal customers)
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1 proposal for adjusting your logo
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editorial charter advice according to the adjustment of your target
The different steps:
Identifying your needs:
In order to best understand your project, your needs, objectives and issues, we will start with a call or video to discuss your project and what drives it in person. Following this contact, I will send you a questionnaire to find out your intentions, the values of your company, its history, the target you are targeting and the customers you reach, then I will reformulate this information to draw words from it. -keys that will define your business as it is.
Audit and analyses:
Once I have gotten to know your company, I will carry out an audit which will include different analyses:
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analysis of your visual identity and its use
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analysis of the positioning of the marketthat, of its target and its clientele
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if website: user analysis (origins, searched keywords, etc.)
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if Instagram: characteristics of subscribers (age group, gender, places of origin, etc.)
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benchmark 5 competitors
Persona creation:
The preceding analyzes will lead me to the development of 3 personas, in other words your ideal customers with their own characteristics: socio-professional category, gender, age, consumption habits, needs, obstacles, personality, preferred social networks... The personas will make it possible to identify target groups and offer content that is adapted to them in order to deliver the right message to the right person at the right time.
Audit feedback:
All information, analyzes and recommendations will be returned to you in a timely manner.pdf file which will include:
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the inventory of the existing situation, your strong points, your weak points;
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a state of competition (3 competitors / strong points / weak points)
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recommendations on the positioning strategy in relation to the existing clientele and the intended target
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the 3 personas and how to use them.
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1 vote adjustment proposalre logo
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editorial charter advice according to the adjustment of your target
