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Butcher's shop
Hulot
Customer
Hulot
Services:
Visual identity, communication media, artistic direction, motion design
Year
2023
Artistic direction, communication supports, motion design for social networks for a butcher's shop.
The artistic direction chosen is based on a nostalgia for the food shops of yesteryear, historical know-how and strong values twisted with modern and current graphic details such as the choice of animations, the very striking all-over patterns, the graphic bias of associating the owl with sausages in an old engraving style for the design of the mascot.
The logo was designed with the Gondrini font created by German typographer Peter Wiegel.
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