Dilemma Candles

Visual identity, logo for the Dilemme candle brand, candles made up of geometric and colored elements which form a graphic, singular and original object, hence the name Dilemme... should we burn it or not?

The logo is worked with a serif font, with serifs, which embodies a form of wisdom, know-how, technique and handmade. 

The D recalls the curls of smoke, as for the final e, it melts like the candle. 

The artistic direction is oriented towards images with grain, nostalgia, the questioning of time symbolized by the candle.