Chocolate factory
The Panacea

Branding for La Panacée chocolate factory, artisanal, responsible and ethical confection of bean-to-bar chocolate bars and point of sale / tasting / coffee-shop. 

The chosen orientation is a strong, colorful and impactful identity, identifiable and memorable,The core target being Millennials and Gen Z, young urbanites/parents sensitive to brand image and values.

 Studio Liqueur proposed a mascot inspired by the hand that makes, that teaches and that indicates its presence in a benevolent way like a guide, ("panacea" meaning "universal remedy"), surrounded on both sides by cocoa pods.

The artistic direction is thought out in its entirety with a proposal of textures and colors for the interior design of the point of sale.

 

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