Ecosystems
Umami
Customer
Services:
Personal website
Year
2022
Web design, visual identity, artistic direction, writing, recipe photography, Instagram curation
“Umami ecosystems, visual and tasty curation of taste environments and life scenes.”
Passionate about image, food and gastronomic trends, I maintain and nourish an Instagram account through a meticulously chosen curation among the most inspiring actors of the global gastronomic scene.
I also share my cooking in stories and it was natural that I built a website to share posts, recipes and soon a map of unmissable and unforgettable places.
The identity of Umami Ecosystems is strong and specific, we have a color code for each of the post categories in order to facilitate user navigation.
Umami means “essence of delight” in Japanese. Umami has a long-lasting and mild aftertaste. It causes salivation and a furry feeling on the tongue.
The logo as well as the colorimetric atmosphere are inspired by this notion of “fur on the tongue”.