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Visual identity
mini kit

Creating your visual identity is a major step in the development of your project.

It represents your activity, its values, its image, its commitment and will allow you to be identified on your various web or print communication media. 

With this mini kit version, you will have a turnkey identity with its mini graphic charter.

deadline 2/3 weeks | payment in 2 installments: 50% upon signature of the quote, balance upon delivery

In details: 


  • A questionnaire

  • 2 mood boards

  • 2/3 logo proposals (main and secondary)

  • 1 color palette

  • 2 to 3 associated fonts

  • business card layout

  • depending on your needs, mock-up scenarios (2 to 3)

  • the concept of your visual identity, its graphic charter and its user guide (around 10 pages)

  • all files in ai, png, eps, jpg formats

  • 1 month of follow-up, I will remain at your disposal for your doubts and questions

  •  if you wish, I will arrange to have the business card printed (the cost of printing them is not included) 

The different steps:

Identifying your needs:

In order to best understand your project, your needs, objectives and issues, we will start with a call or video to discuss your project and what drives it in person. Following this contact, I will send you a questionnaire to find out your intentions, your wishes.als of your company, its history, then I will reformulate this information to derive keywords which will be the pillars of the definition of your project, the common thread of your identity.  

Research and initiation of the creation phase:

When I have fully understood your project and its challenges, I will begin the research and creation phase following which I will send you 2 moodboards (trend boards) of 2 different orientations. Once the orientation has been chosen and validated, I will begin the design phase.   

Design of the logo and its graphic universe:

It is during this phase that your identity will take shape: I will expand on the colorimetry chosen previously and will offer you 2 different logos associated with typographies that we will choose and validate together. (2 aadjustments and retouching are included in this phase and will lay a solid foundation for the artistic direction)

This will involve creating an authentic, honest, differentiating and memorable visual identity. 

Final delivery:

Once all the graphic elements are validated, I will prepare the different files, I will also compose the  mini graphic charter and its user guide to help you use your identity and all its elements optimally. 

Follow up:

I will remain available during the mois which follows the delivery of your identity in order to answer your doubts and questions about its use. 


Let's work together

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