Yeast, French bakery
Customer
Yeast, French bakery
Services:
Visual identity, communication media, artistic direction, motion design
Year
2023
Branding project / visual identity / communication supports for a French bakery ++ in Venice Beach L.A.
The minimalist color palette obviously derives from the iconic national colors of France and the USA with a very glaring electric blue, cream and slightly muted red.
The iconography is made up of a series of characters created for this identity, mascots which will be used to construct the different communications media.
The main typography of the logo is drawn by hand in marker style, it is associated with the Abordage typography designed by Eugénie Bidaut and inspired by the work of Ange Degheest.
The graphic treatment is inspired by the 80's, risography and "we try and see what it turns out"
