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branding naming packaging beverage

Limoncello Marcello


Limoncello Marcello


Branding, Packaging, naming



Branding / naming / packaging project for a Limoncello producer. 

The artistic orientation is inspired by the unavoidable stripes of the parasols planted on the beaches of the Italian coasts, giving an immediate fresh and sunny feel. Lemons, elegant stars of Italian liqueur, are personified in a Commedia Dell'arte style, testifying to the emotions experienced when tasting Marcello limoncello. 

The tangy, light and delicious tones recall Italian relaxation.

naming packaging design beverage
packaging merchandising design beverage
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