Mad Cafe

Branding project, communication supports for Mad Café in Zurich.
The client wanted a strong, impactful and identifiable identity, punchy and pop colors. 

We opted for a logo with character, without embellishment, sufficient in itself by responding in a balanced way to the very flashy red color. 

The menu also plays on very graphic elements, minimal in substance and impactful in form. 

The place is sober with lots of light, wood and concrete, the identity therefore takes its place contrasting with the neutrality of the tones of the interior design. 

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