Sagrada Lava, hot sauce

Branding project, packaging, artistic direction and iconography for Sagrada Lava, Mexican hot sauce brand.

Sagrada lava, which means "sacred lava", instantly evokes fire, volcanoes, but also a kind of fullness and humility in the face of the power of these mountains of fire, giving them a mystical character.

The logo is a personification of a volcano that cries lava, playing on the analogy between the lava that emanates from it and the tears that rise to the eyes as a physical reflex to the capsaicin in chili peppers.

This character is accompanied by small peppers interspersed like the protectors of a divinity. 

The associated typography is bold, enclosed in very organic shapes recalling the liquid and invasive character of lava, like hot sauce. 

The color combinations are bold and lively, forming a color code for each type and recipe of sauce.