Digital marketing strategy
Digital marketing has today become an essential way to reach your target, generate customers (and therefore turnover) and increase your notoriety.
The marketing strategy of a brand or company is unique and personalized.
Address the right target, by what means, at what time?
Studio Liqueur supports you in developing a digital marketing plan in several fundamental and decisive stages defined for your business.
deadline according to project | payment in 2 installments: 50% upon signature of the quote, balance upon delivery
In details:
Delivrables:
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A questionnairee
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A complete marketing strategy (30/40 pages) which includes:
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A small market study including the overall context / the state of your online presence / your customers / your targets (3 personas)
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A benchmark of the digital strategy of 3 relevant competitors including a list of good practices
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Defining strategic and operational objectives
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SEO / SEA / SMO strategy recommendations
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The different levers activated for the acquisition campaign with definition of KPIs and ROI (Return on Investment) calculation
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A table of objectives and KPIs to take into account
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A content strategy according to the channels defined and used
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An editorial planning / Action plan
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Definition of the editorial posture
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Editorial calendar, action period to be defined
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It is possible to add image and positioning recommendations to this strategy according to a quote defined in advance.
The different steps:
Identifying your needs:
In order to best understand your project, your needs, objectives and issues, we will start with an exchange to discuss your project in person and what drives it. Following this contact, I will send you a questionnaire to find out your intentions, the values of your company, its history and to carry out an analysis of the existing situation: your presencecurrent nce on the web and the strategy put in place.
Digital strategy:
When I have gotten to know your company, its sector of activity and its competition, identified your targets and the means of communication involved, I will begin writing the overall digital marketing strategy according to the points covered in the list of deliverables.
Strategy presentation:
I will present the complete strategy to you following the different phases of its development and emphasizing the important and essential points thereof. I will be happy to support you throughout its implementation according to the support methods that we will have defined.n upstream.
